The software has been able to increase through India’s crowded online dating sites market without hefty marketing.
Us dating apps can be making a splash in Asia, but a brand that is chinese mostly underneath the radar is near at their heels.
China’s favourite dating app is now the fifth-most popular in India by mixed month-to-month active users on iOS and Android os phones, in line with the analytics company App Annie.
In-may 2018, Tantan didn’t function among the list of top ten, but zoomed towards the 4th place by July. This has since slid one spot after the launch of American application Bumble in data from App Annie shows december.
Pronounced tan-tan as with “sun tan, ” Tantan translates in Mandarin to “talk”. Launched in 2014, the application bears a resemblance that is high US’s Tinder, and ended up being obtained because of the Chinese social networking Momo in February 2018. Tantan has over 90 million users that are registered Asia.
The Indian dream. Nonetheless, their run in Asia happens to be not even close to smooth.
“India is amongst the fastest growing internet areas on earth, ergo it is essential to show up and win within the market that is indian” Tantan said in a contact to Quartz. “After doing a launch that is soft Asia, we discovered more info on the marketplace and users which assisted us in serving the marketplace better. ”
Tantan just isn’t alone. Asia happens to be inundated with Chinese apps in the last month or two, several of which such as for example video-sharing software TikTok and platform that is e-commerce Factory have now been growing quickly.
Professionals say there’s a reason Asia is really a concern marketplace for these Chinese apps. These apps can go to“Once they mature in China, India is the only place.More